K9 Lifeline - The Profit Update

This week on The Profit, Marcus Lemonis is in Draper, Utah to make a deal with K9 Lifeline.  K9 Lifeline is a dog training, boarding, and daycare facility that also makes and sells their patented K9 Lifeline Transitional Leash.  The owner Heather Beck has a passion for animals and a great product, but Marcus wants her to be able to get her product to the masses.  He will need to get Heather to use the same passion she has for her pets to generate profits.

Let's take a look at some information related to K9 Lifeline as well as what kind of deal was made on the show.

News and Links Related To The Company:

• Here is the K9 Lifeline website and Facebook page. 
• K9 Lifeline offers a lifetime guarantee on its products and will provide a replacement if necessary.
• The K9 Lifeline Transitional Leash is listed for $38.99 on their site. They also have leashes available for $14.99.
• Transitional leashes range from about $10-$40 on Amazon. 
• Heather is an author and has written a book about improving human/dog relationships. (Link)
• From looking at the previews, Bentley's Pet Stuff (season 3) will appear on this episode. 
• A new website and logo were launched for K9 Lifeline in July 2021.
• Here are the reviews for K9 Lifeline from Yelp and Google.
• Heather takes the time to respond to reviews on both sites.

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):

• The Deal - Heather valued her business at a $1.2 million valuation.  Marcus agreed that was valid and offered $500,000 for 50% of the business. Heather was hoping for it to be 51% to 49% in her favor, but they eventually settled on the 50/50 split.  This was only for the transitional leash part of the business.
• As stated above, the K9 Lifeline Transitional Leash is listed for $38.99 on their site. They also have leashes available for $14.99.  There are 17 colors, some of which are sold out at the time of the episode airing.  A name add on is also available for $5.00.
• Here is the new Heather's Heroes website that has the new name for the leash, which is called The Sidekick. The price is the same on both sites.
• Other products on the new site are The Dynamic Duo, The Power Trio, and Long Line leashes.  These are just the new names for the products on the original website.
• As of the episode airing, Heather's Heroes leashes are not available on the Bentley's Pet Stuff website.

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