Tuesday, December 3, 2019

The Profit - Macaron Queen Update

Tonight on The Profit, Marcus Lemonis is in Atlanta, Georgia to make a deal with Macaron Queen.  Macaron Queen is a company in the Perimeter Mall that specializes in macarons and is owned by a mother-daughter team.  The mother has health problems and the stress of the business is not helping her condition. Macaron Queen needs help to scale the business so it can become larger and more successful.  Marcus will want them to become more focused on wholesale selling and online distribution of their products.


Let's take a look at some information related to Macaron Queen as well as what kind of deal was made on the show.


News and Links Related To The Company:

  • Here is the 7-minute opening video of the episode from the CNBC YouTube page.
  • I am sure there will be a lot of chatter with how Marcus Lemonis pronounces macaron.  There will be the macaron vs. macaroon debate as they are different.
  • Here is the Macaron Queen website and Facebook page.
    • Macaron Queen has their kiosk at Perimeter Mall in Atlanta and they currently have 3 certified retailers in Georgia that sell their products.
    • Their website proudly displays a picture of Nina and Finia with a The Profit graphic on it.
    • Macarons are available for purchase on their website.  The macarons average about $2.31 per macaron with 25 being $57.75 and 40 being $92.50.  Shipping is extra.
  • That price point is similar to the macaron variety boxes for sale on Amazon. (Link)
  • The reviews for Macaron Queen on Yelp are positive with a 4 out of 5-star rating. (Link)
  • Nina Chteoui is also a real estate agent specializing in luxury listings. (Link)
  • Marcus Lemonis and Macaron Queen are tagging Weight Watchers (WW) on their social media, so look for them to show up in this episode.
  • In 2018, Marcus posted a picture of a macaron ice cream sandwich.  Perhaps Macaron Queen and Mr. Green Tea will team up in the future. (Link)

The Deal From The Episode Plus Post-Show Updates (this will be updated continually):


  • The Deal - Marcus will invest in $100,000 increments for a total of $500,000.  Each $100,000 increment would be for 10% of the business.  Each increment would be based on achieving certain production levels without compromising quality.  Macaron Queen could stop the investment at any point if the money was not needed.
  • The Macaron Queen website states, "For more information on opportunities for Franchise and Wholesale contact us at [email protected]."  So they are looking for franchisees and wholesale contracts.
  • Nina and Finia got somebody to take over their mall lease and they are now providing them with the wholesale macarons.
  • It seems that Macaron Queen has decided not to use a co-packer so far due to costs according to a few tweets during the show. (Link 1, Link 2)


*To see how all of the businesses from The Profit are doing, go to the The Profit Updates page. Also Like us on Facebook or Follow Us on Twitter to stay up to date with all things involving The Profit.

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